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Sound Venture is pleased to announce that it has been awarded a prestigious contract by Parks Canada to produce an important new interpretive historical film to promote Province House National Historic Site in Charlottetown, Prince Edward Island. Known as the Birthplace of Canadian Confederation, this video is being produced as part of the 150th anniversary of the storied Site, and will focus on its central role in the 1864 Charlottetown Conference. Producer Tim Joyce is elated – "Not only does this project fit Sound Venture's niche in showcasing subjects of Canadian historical significance, it's also the big Canadian anniversary story of 2014. It's a wonderful opportunity for us to show what we're capable of ahead of the upcoming 150th anniversary of Canadian Confederation in 2017."
The film is expected to involve a number of dramatic reenactments that will include some key moments with the Fathers of Confederation. Shooting is expected to commence later this Summer.
(Back to top)Sound Venture is thrilled to announce its recently completed Parks Canada video entitled "Completing the Circle" for the L'anse aux Meadows National Historic Site just won the 2013 Interpretation Canada's Gold award for non-personal media.
Interpretation Canada (IC) is a professional association of heritage interpreters who ultimate goal is to enhance the development of theory and practice in the field of heritage interpretation. Annual winners are recognized for excellence in heritage interpretation.
The film was designed as an on-site interpretive video and was conceived to appeal to a broad audience and provide an accessible overview of the LAM story. It put the site in context and revealed its broader significance. As for indicators of success, well, a good one for a film project is always audience response. In their own words, Parks Canada has reported the following:
There's some strong indication that LAM (the video) has nailed it. TripAdvisor reviews give some indication of visitors' reactions to the film (and visitor experience in general). As of October, 2013, L'Anse aux Meadows is ranked as the #1 attraction in L'Anse aux Meadows. (Full disclosure: there are 2 attractions.) But of the 107 reviews, 80 are excellent, 20 are very good, and many make reference to the new film with comments ranging from "…interpretive centre and video were kid friendly…", to "super 15 min video…", and "There is an explanatory movie as you come in that merits a 12 stars out of a possible 10!".
(Back to top)Sound Venture has been having a lot of fun these past few months producing a couple of new clever & humorous video campaigns for the Canada Revenue Agency. For their new Tax Information Video campaign aimed at youth, a humorous host-driven approach complete with unpredictable sight gags was developed. In another offbeat campaign aimed at promoting their Tax Free Savings Account, an engaging morning talk show format represented a new twist in promoting a well-known savings tool. Both campaigns aim to break new ground in engaging their intended audiences.
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